Ranking on the First Page of Google
You're probably very familiar with the claims of a plethora
of "web experts" who say they can put you on the first page of
Google, Yahoo, Bing and others. In addition, they offer to perform this magic
for only $ 50 per month and guarantee the results no less; which is very
convincing, in fact! The complicated and laborious process by which they
promise to deliver this incredible value of a service is called "Search
Engine Optimization" or "SEO". We will have more information
about this sophisticated and changing process as we answer some of these common
questions below.
It's probably a euphemism that has received about 10 emails
this week from companies that say they can help you get classified in Google,
Yahoo, Bing and other search engines, right? Some of these offers are
attractive to be able to do this for only $ 50 per month or to guarantee
results. So let's answer and shed more light on this topic of "Search
engine optimization" or "SEO" for short.
WHAT KEYWORDS WILL I RANK FOR?
This is quite simple, but it is the perfect starting place.
If they promise you a first page ranking, you'll want to know what they qualify
for! Ask for a list of keywords, in order of importance.
Of course, you want to rank for terms that are relevant to
your website, but if the name of your company is the first word on the list, be
careful! When it comes to the name of your business, you should always be
number one. When people search for you by your name, you will appear. This is
how Google works. Google wants to give people what they are looking for.
Now, if you have a generic trade name, it may not be that
easy. In general, however, you should always appear first when searching for
your name.
Can you get my site
ranked on the first page of Google?
This seems like a simple question, but there are many
factors that need to be clarified before you can answer "yes" or
"no". "Actually, we responded to the message of one of these
companies and here are some of the assumptions and claims they were making:
HOW WERE THOSE KEYWORDS DETERMINED?
Choosing the keywords you classify is so important. The fact
that you do not have a rank for a certain term does not mean you should do it.
In most cases, you want to rank the terms your potential customers use. So, how
do you know if people are searching for certain keywords over others?
Use the Google Keyword Planner. You will need to sign in to
a Google account to use it. The tool is designed for advertisers who want to
buy keywords with Google AdWords. I consider that a secondary benefit. What I
really use the keyword planner is the search for keywords.
You could write a whole series of publications on keyword
research, but here's it in a few words: keyword research simply tells you how
many people a month search for a certain keyword. These first page SEO scams
promise ranges of terms that nobody is really looking for.
So, when you optimize your page for one of those terms, you
first appear and the SEO signature looks like the hero. What really happened is
that he competed in a race in which only you ran. Of course you will be the
first.
"Yes, we can get
you ranked on the first page of Google’s results."
Finally we were able to make this company tell us that they
were going to place us in the ranking for a term that we knew we wanted to be
on the first page of Google. We asked them how long it would take to get to the
first page and how much it would cost. Basically, they seemed to want us to
write them a blank check and not hold them responsible for the results. No
thanks!
HOW LONG WILL THIS TAKE?
Many empty SEO promises have some kind of deadline, usually
90 days or less. As a business owner, you'll want to know how long these things
last. It is a legitimate concern, so it is something of poor quality that SEO
companies prefer to use to manipulate it and spend their cash with them.
In short, nobody knows how long the rankings will take. In
fact, a recent Ahrefs study found that it takes much longer than many people
expect to rank on the front page. The study cites an examination of more than 2
million keywords and found that even the tenth ranking page on Google has, on
average, 650 days. The first page of classification? Almost 950 days old.
It all depends on the keywords for which you want to
optimize, and it also depends on how competitive those keywords are, the domain
authority of your website, the overall quality of your content, etc. The list
of variables goes on and on.
A good and lasting optimization takes time. You need
patience. You need a remarkable content.
Finally, work with a
professional
If your company is not on the Internet, there are some quick
and cost-effective ways to get results by relying on the experience of a proven
professional SEO company. Take a moment to call us and let us share with you
how we can help your company before it's too late. If you are in the Fresno
area and need a Fresno SEO company to help you, call us.
